Satire on corporate monopolies in 19th-century America, targeting a railway owner who once famously said "I can hire one half of the working class to kill the other half." At my University we are currently discussing how to provide support for software that can help students and staff manage their references and sources. There are of course many different options available on the market - some free, and some not. During discussions I have made no secret of my preference for Zotero - which I believe offers the most intuitive and comprehensive functionality. To this end, I have done some showcases of Zotero for various academics - which appear to illicit one of three responses from them: Oh, brave new world that has such software in it! I had no idea - and I want it now! We already use it. Have been for years. So why are you telling us about it now? But don't we already have Mendeley in our official software catalogue? I fully expected ...